Customer:

Swiss Mobile Virtual Network Operator (Naka AG / allnetSim)

Challenge:

Company with high technical research skills developing a highly innovative product needs sales and marketing consultancy.

Key Questions:

• How is the target customer segment defined?
• Which are the appropriate offline sales channels?
• Are there adequate partners for sales cooperations?

Our Input:

• Development of a holistic marketing and sales concept
• Investor in the German sales company
• Calculation and evaluation of the products commercial potential
• Finding Partners and accompanying the contract negotiations
• Setting up a sales company

Results:

• Product launch in 2014
• International sales and research cooperations