Customer:

German Mobile Network Operator

Challenge:

In context to one of the major mergers at the German Telco market between a Mobile Provider and a Cable TV company a harmonization and integration of product and marketing portfolios is needed.

Key Questions:

• What propositions can contribute to the cable company’s customer base
• How can we lift cross sell potentials?
• Can we develop and use a fixed-mobile convergent product to address new customers?
• How to combine sales process in terms of sales skills and IT-requirements?

Our Input:

The Project is still ongoing

Results:

The Project is still ongoing