Customer:

German Fixed Networt Operator

Challenge:

In a highly innovative market a basic understanding of technical fundamentals is an important expertise of a product manager. That’s why many employees with a technical background work in marketing positions. These employees are often missing basic business knowledge. To teach this basic knowledge, was part of a week-long seminar.

Key Questions:

• What is the relevant knowledge a product manager has to have?
• How can be taught meaningfully and efficiently this content?

Our Input:

Trainings: „Productmanagement for Engineers – Idea, Strategy, Product- and Marketing Concept, Financial KPIs, Realisation/Project-management“; Deutsche Telekom AG

Results:

60 employees trained with good to very good reviews by the seminar participants.