Customer:

German Mobile Network Operator

Challenge:

Definition of a product strategy for Location Based Services

Key Questions:

• What are the relevant customer segments for location based services?
• What customer insights do we need to create successful location based services for different customer segments?
• What potential have different types of LBSs?
• How can we efficiently integrate LBSs in our client’s product portfolio?

Our Input:

• Product Management:
• Product Concept for Location Based Services, especially GPS-based navigation services

Results:

Strategy successfully implemented