Customer:

German Mobile Network Operator

Challenge:

The online marketing/sales channel is one of the most innovative and future-orientated sales channels in a common marketing mix. Therefore, steady investments and the acquisition of budget and attention at all governance levels are important – Set up of a standard governance process.

Key Questions:

• How can we standardize the justification documentation for investment decisions?
• What is necessary to satisfy the established governance processes?
• How can we satisfy the information demand of all stakeholders along the process?

Our Input:

We have developed a concept for the mandatory documentation and a standardized workflow to inform stakeholders automatically.

Results:

Budget availability almost continuously assured