German Mobile Network Operator
The online marketing/sales channel is one of the most innovative and future-orientated sales channels in a common marketing mix. Therefore, steady investments and the acquisition of budget and attention at all governance levels are important – Set up of a standard governance process.
- How can we standardize the justification documentation for investment decisions?
- What is necessary to satisfy the established governance processes?
- How can we satisfy the information demand of all stakeholders along the process?
We have developed a concept for the mandatory documentation and a standardized workflow to inform stakeholders automatically.
Budget availability almost continuously assured