Entrepreneurship / International Roaming 2016-11-29T10:26:56+00:00

Project Description

Customer:

Virtual Network Operator in Liechtenstein with focus on the International Roaming market

Challenge:

Company with high technical research skills developing a highly innovative product needs sales and marketing consultancy.

Key Questions:

  • What are potential technical approaches to solve the International Roaming customer’s financial pain points?
  • How is the target customer segment defined?
  • Which are the appropriate sales channels?

Our Input:

  • Development of an holistic marketing and sales concept
  • Calculation and evaluation of the product’s commercial potential
  • Setting up a sales company

Results:

Company successfully sold in 2005