Project Description
Customer:
Virtual Network Operator in Liechtenstein with focus on the International Roaming market
Challenge:
Company with high technical research skills developing a highly innovative product needs sales and marketing consultancy.
Key Questions:
- What are potential technical approaches to solve the International Roaming customer’s financial pain points?
- How is the target customer segment defined?
- Which are the appropriate sales channels?
Our Input:
- Development of an holistic marketing and sales concept
- Calculation and evaluation of the product’s commercial potential
- Setting up a sales company
Results:
Company successfully sold in 2005