Customer:

Virtual Network Operator in Liechtenstein with focus on the International Roaming market

Challenge:

Company with high technical research skills developing a highly innovative product needs sales and marketing consultancy.

Key Questions:

• What are potential technical approaches to solve the International Roaming customer’s financial pain points?
• How is the target customer segment defined?
• Which are the appropriate sales channels?

Our Input:

• Development of an holistic marketing and sales concept
• Calculation and evaluation of the product’s commercial potential
• Setting up a sales company

Results:

Company successfully sold in 2005