German Mobile Network Operator
To counter the competition and to support the sales activities with attractive offers, it requires targeted promotions – challenge was to prepare these promotions in the shortest time to reach an agreement in upper management committees and finally the implementation.
- What customer insights do we need to create a successful promotion?
- Which distinct types of promotions can we define?
- How can we estimate which promotions will generate the highest revenue increase?
- How can we communicate the defined promotions to the management committees the most efficient way?
- What stakeholders do we have to bind in?
- An intensive market research was conceptualized
- A choice of different target aimed propositions was defined and the economic impact evaluated
- An intern communication roadmap were created and all relevant stakeholders involved
- 10 Promotions were successfully launched
- Standardisation of governance process, and Tools