Customer: Innovative companies with unsatisfied demand for capital and Venture seeking Investors. Challenge: Identifying most promising business ideas from the multitude ideas and to unite the entrepreneurs with a suitable investor. Key Questions: Is the idea far enough developed to go to Market? How can [...]
Lecture E
Who is this2016-11-29T10:26:56+00:00„Selbstmanagement“; Provadis School of International Management and Technology AG Frankfurt a. Main.
Entrepreneurship
Who is this2016-11-29T10:26:57+00:00The Cerafon SIM card is a prepaid card that allows you to make calls in 33 European countries at a unit price of 9.9 cents mobile-to-mobile. All places. All destinations......read more
Publication
Who is this2016-11-29T10:26:56+00:00Rams, W. (2001): Kundenbindung im deutschen Mobilfunkmarkt – Determinanten und Erfolgsfaktoren in einem dynamischen Marktumfeld. Wiesbaden: DUV.
Corporate Development and Strategy
Who is this2016-11-29T10:27:00+00:00Customer: Consulting / German Mobile Network Operator Challenge: In a dynamic market, which gave reason to expect enormous potential for growth, the task was to develop and implement a strategy without interfering into the dynamic growth but to create a structure that supports the growth [...]
GoToMarket
Who is this2016-11-29T10:27:00+00:00Customer: German Mobile Network Operator Challenge: To counter the competition and to support the sales activities with attractive offers, it requires targeted promotions - challenge was to prepare these promotions in the shortest time to reach an agreement in upper management committees and finally the [...]
Vodafone – Enterprise
Who is this2016-11-29T10:27:00+00:00Customer: German Mobile Network Operator (Vodafone - Enterprise) Challenge: When merging a mobile and a fixed line provider synergies should be used and special, convergent products launched to market. Key Questions: How can the processes of both companies become connected with each other to enable [...]
Lecture C
Who is this2016-11-29T10:26:56+00:00„Business Planning“; Provadis School of International Management and Technology AG Frankfurt a. Main.
Fixed-Mobile Covergent Products
Who is this2016-11-29T10:27:00+00:00Customer: German Fixed Networt Operator Challenge: The combination of mobile and fixed line products promises a competitive advantage in the market or in the perception of the customer. Network providers that often offer both fixed and mobile should open up these (assumed) synergies. Key Questions: [...]
Publication
Who is this2016-11-29T10:26:56+00:00Gerpott, T. J. / Rams, W. (2000): Kundenbindung, -loyalität und -zufriedenheit im deutschen Mobilfunkmarkt: Ergebnisse einer empirischen Studie. In: Die Betriebswirtschaft, 60: 738-755.