Customer: German Mobile Network Operator Challenge: Definition of a product strategy for Location Based Services Key Questions: What are the relevant customer segments for location based services? What customer insights do we need to create successful location based services for different customer segments? What potential [...]
Lecture B
Who is this2016-11-29T10:26:56+00:00„Technology- and Innovation Management“; Provadis School of International Management and Technology AG Frankfurt a. Main.
Product Mangement / Trainings
Who is this2016-11-29T10:26:57+00:00Customer: German Fixed Networt Operator Challenge: In a highly innovative market a basic understanding of technical fundamentals is an important expertise of a product manager. That’s why many employees with a technical background work in marketing positions. These employees are often missing basic business knowledge. [...]
Publication
Who is this2016-11-29T10:26:56+00:00Gerpott, T. J. / Rams, W. (2001): Bindung, Loyalität und Zufriedenheit von Geschäftskunden im deutschen Mobilfunkmark. In: Telekom Praxis, 78(2): 11-22.
Turkish Mobile Network
Who is this2016-11-29T10:27:00+00:00Customer: Turkish Mobile Network Operator Challenge: A Turkish Mobile Network Operator intends to enter the German Mobile market in order to address Turkish Immigrants in Germany. Key Questions: What kind of market entry barriers do exist in the German market? What is the long-term strategy [...]
Device Management
Who is this2016-11-29T10:27:00+00:00Customer: Spanish Online Portal Challenge: A tense internal team situation impeded the introduction of products in order to renewal the unprofitable and inefficient Hardware business. Key Questions: How can we improve the procurement processes for hardware? What opportunities do we have to slacken the tense [...]
Publication
Who is this2016-11-29T10:26:56+00:00Gerpott, T. J. / Rams, W. (1999): Kundenbindung, -loyalität und -zufriedenheit im deutschen Mobilfunkmarkt: Ergebnisse einer empirischen Kausalanalyse, ZfTM-Work in Progress Papier Nr. 7, Duisburg: ZfTM.
Conformance Testing
Who is this2016-11-29T10:26:57+00:00Customer: German Mobile Network Operator Challenge: Testing of mobile network components to Guarantee of flawless function Key Questions: What tests and test systems do we need and perform to assure the interworking between Radio Network components of different suppliers? Our Input: GSM conformance testing for [...]
Process and customer care management
Who is this2016-11-29T10:27:00+00:00Customer: Swiss Consulting firm Challenge: The documentation of processes is seen by many companies as a tedious and ultimately unnecessary measure. Dynamic environments are in conflict with a detection of the changing status quo. The documentation of business processes with the goal of improvement is [...]
Lecture A
Who is this2016-11-29T10:26:56+00:00„(Telecommunication) Industry Sector specific Management“; Provadis School of International Management and Technology AG Frankfurt a. Main.