German Mobile Network Operator
Definition of a product strategy for Location Based Services
- What are the relevant customer segments for location based services?
- What customer insights do we need to create successful location based services for different customer segments?
- What potential have different types of LBSs?
- How can we efficiently integrate LBSs in our client’s product portfolio?
- Product Management:
- Product Concept for Location Based Services, especially GPS-based navigation services
Strategy successfully implemented