Strategy / Location Based Services 2016-11-29T10:27:00+00:00

Project Description

Customer:

German Mobile Network Operator

Challenge:

Definition of a product strategy for Location Based Services

Key Questions:

  • What are the relevant customer segments for location based services?
  • What customer insights do we need to create successful location based services for different customer segments?
  • What potential have different types of LBSs?
  • How can we efficiently integrate LBSs in our client’s product portfolio?

Our Input:

  • Product Management:
  • Product Concept for Location Based Services, especially GPS-based navigation services

Results:

Strategy successfully implemented