Turkish Mobile Network Operator
A Turkish Mobile Network Operator intends to enter the German Mobile market in order to address Turkish Immigrants in Germany.
- What kind of market entry barriers do exist in the German market?
- What is the long-term strategy behind a market entry in Germany?
Will this support further market entries in Europe?
- How to address Turkish Immigrants in Germany?
- How about convergent offers – do they make sense?
- What special ethnological characteristics do german-turkish people have?
- How big is the market potential?
- We performed a SWOT-Analysis on an entry scenario
- We defined an ambitious Market Entry Concept
- Estimated the economic impact
- Identified potential partners for the market entry
- Delivered a decision Proposal based on our analysis
Proposal not to enter the market has been followed