German Mobile Network Operator (Vodafone – Enterprise)
When merging a mobile and a fixed line provider synergies should be used and special, convergent products launched to market.
- How can the processes of both companies become connected with each other to enable them to offer fixed-mobile convergent-products?
- How can we match the supply and value chains of both companies in order to increase the product quality, reduce efforts and enable convergent products?
- How can we match the different commission models with each other?
- We analysed the synergies between both companies supply and value chain
- We wrote a product concept for a Fixed-Mobile-Convergent product
- We defined an adapted sales process for convergent products
Product successfully launched with a take rate over-average