Customer:

Turkish Mobile Network Operator

Challenge:

A Turkish Mobile Network Operator intends to enter the German Mobile market in order to address Turkish Immigrants in Germany.

Key Questions:

• What kind of market entry barriers do exist in the German market?
• What is the long-term strategy behind a market entry in Germany?

Will this support further market entries in Europe?

• How to address Turkish Immigrants in Germany?
• How about convergent offers – do they make sense?
• What special ethnological characteristics do german-turkish people have?
• How big is the market potential?

Our Input:

• We performed a SWOT-Analysis on an entry scenario
• We defined an ambitious Market Entry Concept
• Estimated the economic impact
• Identified potential partners for the market entry
• Delivered a decision Proposal based on our analysis

Results:

Proposal not to enter the market has been followed