Multi Channel 2016-11-29T10:27:00+00:00

Project Description


German Mobile Network Operator


In context to one of the major mergers at the German Telco market between a Mobile Provider and a Cable TV company a harmonization and integration of product and marketing portfolios is needed.

Key Questions:

  • What propositions can contribute to the cable company’s customer base
  • How can we lift cross sell potentials?
  • Can we develop and use a fixed-mobile convergent product to address new customers?
  • How to combine sales process in terms of sales skills and IT-requirements?

Our Input:

The Project is still ongoing


The Project is still ongoing